President & CEO – Outdoor Advertising Association of America (OAAA)
For 20 years, Nancy Fletcher has been responsible for leading the American out of home industry’s legislative, marketing, and product improvement efforts.
As an attorney and former OOH media company executive, Nancy was ideally suited to meet the challenges and opportunities the industry has faced in the past two decades: significant company consolidation, major advertiser shifts, new technologies, legislative highs and lows, the aftermath of 9/11, and a brutal economic recession.
Last year, OAAA was handed a daunting new task — to reposition the out of home industry in the United States, and lay a foundation for accelerated industry growth.
This was a clear mandate to define and then drive industry change. Nancy has spearheaded this effort to examine the industry and lead the implementation of changes required to ensure out of home is positioned to win.
“Repositioning the American OOH”