Bob’s career spans twenty years in senior operational, management and ownership roles in some of London’s most successful advertising agencies, and a spell as a partner in a specialist communications and management consultancy.
He then joined ISBA in mid-1996 as Director of Media & Advertising, where he is a member of the executive management team with specific responsibilities representing advertisers across all media, advertisement production and content issues.
He is or has been a director of all the industry’s audience research and content regulation bodies, and is a frequent commentator in industry and national media. A keen cook, mushroom hunter, musician and guitar collector, he still makes time to play every day.
“Some Current Advertiser Perspectives from the UK”