Over the years he has been responsible for several marketing initiatives for the industry, most notable being the research study around a fictitious beer called Haka Bitter. For many years Chris agitated for an industry based audience measurement system and was Chairman of the Outdoor Media Association when the industry signed off on the now acclaimed MOVE system.
More recently Chris’ organization has begun rolling out Australia’s first network of large format digital billboards. Chris is Joint Managing Director of GOA, Past-Chairman and former President of the Outdoor Media Association of Australia and on the Board of Wallace Bishop and Hardy Brothers Jewellers.
“The Australian OOH market”