Essay writer and translator for Bompiani press. Virtual worlds inhabitant, runner, husband, father and geek. Born a copywriter, he has become Creative Director at Leo Burnett Italy, where he’s worked on agency’s major clients and won many national and international awards.
He is the only Italian creative professional on exhibition at Louvre museum, Paris.
He’s now Executive Creative Director at IAKI, and Executive Advisor at ADCI. He coined the term Geek Advertising, subject he writes about in his blog,